OKsystem
COPYWRITING | MARKETING STRATEGY | SOCIAL MEDIA MANAGEMENT | AUDIOVISUAL CONTENT | DIGITAL MEDIA BUYING | PPC ADVERTISING | GRAPHIC DESIGN
This Czech software company has been operating for over 30 years and is best known for OKbase, a programme used by HR professionals throughout the Czech Republic and associated with the Ministry of Labour and Social Affairs. In addition to its own products, it also produces customised programmes. To celebrate its 30th anniversary, we prepared the year-long campaign 'We make customised programmes', the aim of which was to make it known to Czech society and to show that it can also penetrate the private sector.
6 153 437
video views across platforms during the annual campaign
1
Research on company knowledge among finance and IT directors from 270 Czech companies
2
Video script and creation
3
Design and launch of a microsite for the company's anniversary
4
Preparation of the OKtalks conference with Steve Wozniak
5
Preparation of the OKhack competition for university students
6
Billboard visual
7
Social media management
8
Online campaign management
'Pen&Production created a great campaign for us, which not only celebrated our 30th anniversary, but also made our company known to society.'
Vítězslav Ciml, OKsystem
