Copywriting  |  Publication Plans  |  Post Cretion  |  Audiovisual Content 

Somavedic is a purely Czech invention, but its highest sales are recorded in America. The aim was to spread awareness of these devices, to promote their credibility and to show their positive effects on health.

As it is a social network for the US market, we have adapted the profile content and the publishing time to the time shift. We worked with a native speaker to make the text as relevant as possible to local followers. We found that, unlike in the Czech Republic where people are looking for solutions to sleep problems, EMF is a very topical issue in America, so we focused our posts in that direction. We organized a professional photo shoot to create enough visual materials to publish the papers.