We are celebrating 10 years at Pen&Production! There are many ways to celebrate and we decided to do it the way we do it best -...

Everyone wants to make a claim for their company. A claim that captures the essence of the company or product. A short slogan that is original and easy to...

At the beginning of March we celebrated International Women's Day. For some, a reason to celebrate women as such, for others an opportunity for a successful campaign, and for some...

In the UK it is "dry January", in the Czech Republic and Slovakia "dry February". In both cases, these are campaigns that urge people to take a month-long...

The first Bystro of 2022 is here! Grab a good cup of coffee, settle in for a moment and join us for a look at this year's media trends. You'll learn...

Like all other industries, marketing is evolving and changing. A major influence on these changes has been the global pandemic that has financially affected some companies...

After the summer break we are back with our marketing newsletter Bystro and in this edition we look at the interesting things in influencer marketing,...

Also, do you feel lately like anyone who doesn't listen to podcasts isn't? Not only are podcasts popular with listeners, but they've been discovered by companies...

Transformation. We often associate this word with significant or sudden change, but its real meaning is gradual change. Even Netflix didn't grow in a single...